It is very difficult to do anything without doing it "in the name" of something.   This is the meaning of Lacan's motif of "the name of the father".  Agency breaks down and collapses in on itself without a name - an act has to both have immediacy qua act and also represent some additional outcome for which it is undertaken.   For many people a name of this kind is installed early in life and lived unconsciously.  But more and more there appears to be no legitimate name.  But maybe a name can be constructed - a name better than the name of the father, absolute instead of arbitrary.  "Apocalypse", then, is the ultimate name.  The redemption of human history qua transformation of human nature.  There can be no higher name than this.