ADVERTISING

The Armistice of Varizen is characterized by the hijacking of the entire cultural, phenomenological and even habitual field by the advertising industry, which uses mass manipulation techniques implemented via social media.   It’s a double-edged sword: on the one hand consumers are genuinely enslaved by, genuinely addicted to, a process that creates value by encouraging the beings producing it and consuming it to be more and more vulgar, impulsive and afraid. On the other hand, these beings are massively more sophisticated and in touch with their unique gifts, and, through the somewhat distorted sense of vulgar egoism, more included to value their own rights to unique expression.  The Armistice of Ololon will preserve the refinement of desire enacted by Varizen but will treat it as an end in itself.